GLOBAL INNOVATION & KNOWLEDGE

Project sponsored by European Union

PO FESR Sicily 2014/2020

AXIS 1 – Research, technological development and innovation

ACTION 1.1.2 – ” Support for the acquisition of instruments aimed at the innovation of business’s strategic, technologic, organisational and commercial capital. “

GOALS

• Re-engineer production processes;
• Strategic relocation of products / services;
• Improve the quality of products / services through changes and/or adjustments of marketing strategies, packaging, advertising, distribution and sales network and after-sales services.

ACTIVITIES

There will be different typologies of developed activities, ranging from company business plan analysis to the innovation of commercial and organizational processes, from e-business and e-marketing tools development to coaching for business’s commercial innovation.

RESULTS

Improvement of Management KNOW-HOW;

• Review of the model for human resources management;
• Improvement to employees knowledge and expertise of business development strategies ;
• Improvement of services and products quality through adjustments in marketing strategy, packaging, advertisement, distribution and sale network, post sale services.
• Digital transformation of marketing processes;
• Improvement to the commercial output of the company.

Link to the official website of the PO FESR Sicily 2014-2020: www.euroinfosicilia.it